AdResults believes it is important to be involved in improving society as well. Corporate Social Responsibility (CSR) is part of AdResults’ strategy. AdResults has chosen to promote Kiva.org: an organization that provides financing (Kiva mikro credits) to entrepreneurs in third world countries. AdResults supports an additional project with each new customer.
Kiva Micro Credits
Kiva.org is an organization that provides microloans to entrepreneurs in third world countries with the help of individuals and businesses. These are small loans to entrepreneurs, which are repaid in 98% of cases. With these micro credits, entrepreneurs can make investments, to escape poverty. AdResults’ objective is to support society in an honest and responsible way. Every new customer of AdResults helps: AdResults supports one new project with every new customer. The repaid loans are reused by AdResults to support other entrepreneurs.
Why Kiva?
AdResults believes it is important that money to charities is used responsibly. By helping local entrepreneurs with funding, they can continue to grow and escape from poverty. The microcredits make this possible and stimulate the entrepreneurs to use the money in a good way: it concerns loans, so the loans have to be paid back. With the repaid loans, AdResults stimulates new projects. One new customer at AdResults continuously supports new projects in third world countries.
